Convenience remains the core advantage of 3-in-1 coffee, but the category now has room for premium, dessert-inspired and more differentiated sensory profiles. Flavor can help a familiar format reach new audiences without changing the basic preparation ritual.
WM specialists can develop and adapt a flavor to the specific coffee base, creamer system, sweetness level and target dosage. Custom work also makes it possible to create a differentiated signature profile for a particular brand or product line.